Freelancing (Virtual Assistance) Course
By Julmar Grace Locsin
SURGE MARKETPLACE
FVA Co-Founder, Owner and Coach
For any questions, you may email freelancingcourse@surgedigital.agency
Your journey to ensuring your freelancing success starts here!
- Online Jobs training and coaching (you are here now!)
- Apprenticeships
- Surge (FVA Services)
To get started, please watch the orientation videos on how it works.
When done, start watching your video lessons.
Feel free to go through each of these links to be more familiar on how this works.
Virtual Assistant Training Curriculum
Week 1 – Virtual Assistance Setup
CS1: Virtual Assistance Basics
- What is Virtual Assistance
- Virtual Assistance Niches and Tasks
- Virtual Assistance Setup Guide
- Virtual Assistance Branding
FC – Portfolio 1:
- What is your chosen niche?
- What are the tasks you can do?
- VA Branding Template
CS2: Virtual Assistance Branding Set up
- Email Signature
- Skype
- Freelancing Online Profiles
FC – Portfolio 2:
- Email Signature
- Skype
- Upwork and Online Jobs profile links
CS3: Virtual Assistance Applications
- Creating your virtual assistant resume
- An effective virtual assistant proposal
- Interview setup
- Interview Q&As
- Pre and Post applications tips and techniques
FC – Portfolio 3:
- Create your exemplary freelancing resume
- Prepare your application proposal
- 1 minute video introduction
CS4: Virtual Assistance Payment Setup
- PayPal setup
- Upwork payment set up
- Online Jobs PH payment set up
- GCash
FC – Portfolio 4:
- Submit at least 2 screenshots of the payment setups completed
CS5: General Virtual Assistance (GVA) Tasks
- Data Entry
- Transcription
- Appointment setting and Calendar management
- Email and project management
- Forms and file management
FC – Portfolio 5:
- Transcribe 1 FVA YouTube/Facebook recent video
Week 2 – Social Media Management and Marketing
CS6 – Social Media Basics
- What is social media management and marketing
- Social media management and marketing plan
- Keyword research
FC – Portfolio 6
- Create a social media management and marketing plan
- Conduct a keyword research
CS7: Social Media Accounts Creation and Optimization
- Facebook page creation and optimization
- Instagram business account creation and optimization
- Twitter business account creation and optimization
- LinkedIn business account creation and optimization
FC – Portfolio 7
- Optimized Facebook link
- Optimized Instagram link
- Optimized Twitter link
- Optimized LinkedIn link
CS8 – Social Media Content Planning and Creation
- Understanding your target market
- Types of social media contents
- Preparing for social media content creation
- Creating social media contents
- Content social media plan
FC – Portfolio 8
- Social media content plan
CS9 – Scheduling and Posting Social Media Content
- Hootsuite creation
- Posting tips
- Scheduling social media contents
FC- Portfolio 9
- Scheduled social media contents in Hootsuite
- Scheduled social media contents in Facebook page
CS10 – Organic Social Media Marketing
- Social media campaigns
- Social media marketing tips
FC – Portfolio 10
- Conduct a LIKE, TAG, SHARE and WIN marketing campaign in your Facebook page
Week 3.1 – Simple Website Creation, Optimization and Management
CS11 – Simple Website Creation, Optimization and Management
- Website basics
- Types of websites
- Parts of a website
- Website creation
- Website optimization
- Website management tasks
FC – Portfolio 11
- Create an optimized freelancing website with 4 pages
Week 3.2 – Online Writing and Marketing
CS12 – Online Writing and Marketing
- Blogging, Article Writing, Content Writing
- Parts of an article
- Optimizing an article
FC – Portfolio 12
- Link of an optimized article writing piece
CS13 – SEO Basics and Setup
- What is SEO and how does it works
- SEO Process
- SEO Analysis
- SEO Plan
FC – Portfolio 13
- Conduct a website assessment via SEO Quake
CS14 – SEO On-Page Optimization
- Optimizing pages
- Optimizing posts
- Optimizing photos
FC – Portfolio 14
- Optimize 1 page
- Optimize 1 post
- Optimize 1 photo
CS15 – SEO Off-Page Optimization (Backlinking)
- The backlinking process
- White hat and black hat SEO
- Backlinking processes
FC – Portfolio 15
- 30 SEO backlinks links/screenshots
Week 4 – Bonus Lessons
CS16 – Lead Generation
- What is lead generation and how it works
- How is lead generation done
FC – Portfolio 16
- Contact 5 connections in your social media sites and send a lead gen welcome/connection message
CS17 – Basic Facebook Ads
- Facebooks Ads basics
- Different types of ads
- How does it works
- Facebook Ads examples
FC – Portfolio 17
- Prepare a Facebook Ads campaign plan
CS18 – YouTube Optimization
- YouTube Optimization set up
- YouTube Optimization steps and techniques
FC – Portfolio 18
- Optimize FVA YT video
CS19 – Basic Email Marketing
- Email Marketing basics
- Email Marketing process
FC – Portfolio 19
- Open a free email marketing account
- Add audiences
- Draft a campaign
CS20 – Building your Freelancing Empire
- Freelancer-Entrepreneur
- Building your freelancing brand
- Marketing yourself
- Growing and earning big tips and techniques
- Freelancing stability and security
FC – Portfolio 20
- Freelancer-Entrepreneur 6-month plan
Roadmap to Success
Coaching Set-up
- (Yes/No) Have a computer?
- (Yes/No) Have a stable internet?
- (Yes/No) Skype account created?
- (Yes/No) GMail freelancing email created?
- (Yes/No FVA Lifelines added and liked?
- Surge Marketplace Family FB Group – Joined?
- Filipino Virtual Assistants Facebook Group – Joined?
- Surge Facebook Page – Liked?
- (Yes/No) GoToWebinar system setup done?
Week 1 – Virtual Assistance Set-up
- (Yes/No) Email Signature done?
- (Yes/No) Skype Setup in business form?
- (Yes/No) Identified strengths and Virtual Assistance focus?
- (Yes/No) Upwork Profile 100% complete and optimized?
- (Yes/No) Online Jobs Profile 100% complete and optimized?
- (Yes/No) Made other freelancing account in 2-3 other sites: Outsourcely, etc.?
- (Yes/No) Resume in PDF made nicely via Canva?
- (Yes/No) Application Letter in PDF made nicely via Canva?
- (Yes/No) PayPal Account setup and connected to an EON bank?
- (Yes/No) Payment Method via Upwork completed?
- (Yes/No) Applied 2 Virtual Assistance job posts?
Week 2- Social Media Management and Marketing
- (Yes/No) Business Branding done?
- (Yes/No) Focus Keywords
- (Yes/No) Freelancing SMM new accounts set up 100% complete and optimized?
- (Yes/No) Email Signature updated with new freelancing SMM accounts?
- (Yes/No) Content Plan done?
- (Yes/No) Contents prepared and scheduled?
- (Yes/No) Tracking Sheet made and filled?
- (Yes/No) Applied 2 Virtual Assistance job posts?
- (Yes/No) Applied 2 Social Media Management and Marketing job posts?
Week 3- Website Creation and Content Marketing
- (Yes/No) Freelancing website created, designed and optimized?
- (Yes/No) Blog drafted?
- (Yes/No) Blog uploaded to a website and optimized?
- (Yes/No) Applied 2 Virtual Assistance job posts?
- (Yes/No) Applied 2 Social Media Management and Marketing job posts?
- (Yes/No) Applied 2 Content Marketing job posts?
Week 4- SEO Strategies
- (Yes/No) Site Analysis done?
- (Yes/No) Campaign Plan created?
- (Yes/No) On-page Optimization done?
- (Yes/No) Off-page Optimization done?
- (Yes/No) Applied 2 Virtual Assistance job posts?
- (Yes/No) Applied 2 Social Media Management and Marketing job posts?
- (Yes/No) Applied 2 Content Marketing job posts?
- (Yes/No) Applied 2 SEO job posts?
- (Yes/No) Submitted all portfolios before the deadline?
Continued Growth
- 1 year continued access to the Coaching Lounge
- Unlimited 121 (30-minute) coaching session with Grace until your first client/contract (by request, pre-scheduled).
- Lifetime support group via FVA Facebook Group.
- Lifetime support from Grace via email.
- Access to new lessons in the Lounge.
Freelancing Expertise
In this coaching, you will master different expertise to optimize your freelancing opportunities. You will learn skills like virtual assistance, social media management and marketing, website creation, content marketing, SEO and many more! These mostly are competences that’ll enable you to work in your own free time. Below are the details under each set of skills. Go through each one. Which of these will you be focusing? What specific expertise will you brand yourself?
General Virtual Assistance (GVA) Tasks
- Data Entry in Word, or Google Docs
- Transcription (transcribing voicemail, video or audio, podcasts etc.)
- Internet Research
- Typing
- Forms Creation
- Executive Assistance
- Making Reports (Creating basic reports (reports on weekly tasks, deliverables, sales)
- Sending Invoices
- Project Management & Training Tasks
- Email Management/Filtering
- Setting up Autoresponders (Aweber, Mailchimp)
- Booking appointments with clients
- Following up with clients/customers (sending thank you and other reminder emails)
- Receptionist duties (answering occasional calls)
- Calendar Management
- File Management (organizing files using Dropbox etc)
- Database building (eg. updating email or contact lists on your CRM)
- Research on certain topics for blogposts, newsletters or others
- Personal errands (purchasing gifts for loved ones / family members online)
- Hotel and Flight Booking
- Bookeeping and Accounting Tasks
- Taking down minutes of meetings
- Preparing Slideshows (Powerpoint Presentations)
- Liaison between you and other team members
- Recruitment (source for other team members like writers or graphic artists)
- Answering support tickets (with the use of Zendesk)
- Dropbox / Google Drive Organization
- Creating / Managing Spreadsheets
- Preparing Powerpoint / Keynote Presentations
- PDF Conversion, Splitting and Merging
Social Media Management and Marketing (SMM) Tasks
- Set-up Social Media Accounts (Facebook, Twitter, LinkedIn, Youtube)
- Manage and update Social Media Accounts
- Tracking of Social Media Accounts
- Facebook Ads
- Marketing Plan
- Posting and Scheduling Facebook Insights
- Promotions and marketing
- Content planning
- Collating and Interpreting Insights
- Managing and Increasing Your Twitter Following
- Uploading Videos on YouTube
- YouTube Optimization
- Moderating YouTube Comments
- Uploading Videos to other Video Sharing Sites / Social Media
- Answer inquiries and Messages on All Channel & Profiles
- Create Slideshare Presentations
- Joining SMM groups and interacting
- Increasing followers
Simple Web Design Tasks
- Keyword Research for a website
- Website Creation
- Website Design
- Website Optimization
- Adding pages
- Adding posts
- Landing pages
- Adding content in websites
Content Marketing (CM) Tasks
- Keyword Research for Blog Content
- Article Writing
- SEO Writing
- Content / Blog Post Creation 66. Guest Blogging / Ghost Blogging
- Manage your Blog (Basic WordPress Skills)
- Publish posts on your Blog (content you provided)
- Filter and reply to comments on your blog
- Press Release Writing
- Article Spinning
- Article Marketing
Search Engine Optimization (SEO) Tasks
- Blog commenting (to increase links to your site)
- Participating in discussion forums or message boards (more promotion!)
- SEO Writing
- Press Release Writing
- Newsletter Writing
- Copywriting (Don’t Suggest Sales Copy)
- Directory Submission
- Site Analysis
- Keyword Research
- SEO Campaign Plan
- Competitor Analysis
- Landing Page Set-up/Creation
- Web Master Submission
- Sitemap Submissions
- On-page optimization
- Off-page optimization
- Social Bookmarking (Digg, Stumble Upon, Reddit, Digg, Delicious)
- Creating a Social Bookmarking Tracking Sheet
- Forum Participation / Moderation
- Creating Backlinks / Link Buidling
- Weekly / Monthly Google Analytics & Traffic Reports
- Monthly Keyword Ranking Reports
Graphics Designs Tasks (Not Included in this Coaching)
- Designing Logos, Banners, Icons, eBook Covers and Headers
- Designing Infographics Images (Content Provided)
- Designing Websites, Creating Mock-Ups
- Designing Landing / Sales / Opt-In Pages
- Basic Video Editing (Splicing Intros & Outros with Raw Footage)
Web Developer Tasks (Not Included in this Coaching)
- Support and Develop WordPress (PHP) Websites
- Install WordPress PlugIns and Themes
- WordPress Theme Customization
- WordPress Functionality and PlugIn Enhancement
- Site Maintenance / Security and Troubleshooting
- CRM Integration & Social Media Integration
- Payment Gateway Integration
- Install and Support an Email Ticketing System (eg. ZenDesk)
Audio/Video Editor (Not Included in this Coaching)
- Basic Editing of Audio Files
- Removing Background Noise from Audio and Video
- Adding Intro’s and Outro’s to Videos
- Basic Photoshop / Image Editing (Not Graphic Design)
- Powerpress (Podcasting WP Plugin) Installation
- Podcast Setup on iTunes
- Podcast Insertion on Blogpost
Email Marketing Tasks (FVA Bonus Lesson)
- Creating a New List in Email Marketing Software
- Adding and Removing Subscribers from Lists
- Creating and Scheduling Broadcast Emails to Promote Content
- Editing Follow-up Emails and Auto-responders
- Creating Email Newsletters
- Editing / Proofreading Emails
Lead Generation Tasks (FVA Bonus Lesson)
- Building Lists
- Email Handing and Responding
- Generating Leads via Social Media
- Generating Leads via Google and SERPs
FAQs
Here are some Frequently Asked Questions that might help you:
Q. Is it important that I’ll have a new email dedicated for freelancing?
A. Yes. It is encouraged that you have one email dedicated for freelancing. You will use this for work-related emails, signups, etc. If however you don’t mind all these emails getting into your personal email, no need to make a new one.
Q. Why is Gmail needed for FVA?
A. Aside from the fact that Gmail offers great features for free. The whole Coaching Lounge is also Google-based and needs a Gmail in order to access it.
Q. Do I need a video and microphone during the live coaching?
A. If you have one, it’ll be great. It is however not required since not all have the same setup and internet speed. You can participate in the discussions via chat.
Q. Does GoToWebinar only works with a computer?
A. No, you can join the live coaching via iPad and mobile phones. Please just make sure you download the app properly and all you have to do during the live call is login and connect.
Q. What if I’ll miss the live coaching because of time difference and emergencies?
A. Attendance will be checked during the live coaching. It is encouraged that you join because there’s more fun in learning when we’re collaborating ideas. It is however recorded so you can still be posted even if you’re absent because of some reasonable case.
Q. Can the lesson videos and notes be downloaded?
A. NOPE. We have had incidents before where we allowed download and it was passed around to friends and families for free. Such is just not fair to those of you paying the course. This restriction is in the heart to protect and value those who are investing in this course like you.
Q. Videos in The Coaching Lounge are not showing up. It says “not supported”. What should I do?
A. The Coaching Lounge is Google-based and works better using Google Chrome browser. Also make sure that your internet is fast so close other tabs/sites opened.
Q. What do I do during the live coaching?
A. Listen (miss are muted), participate through chat (via GoToWebinar Q&A or Class Checklist Q&A sheet), be ready to be called out to read, explain, etc. so make sure your mic is working. Take notes… so prepare a pen and paper or open an online document.
Q. What is Milestone?
A. Milestones are like stages of the tasks…
For example if the task is $100 in total it can be paid in stages (milestones):
Milestone 1 / Stage 1 — Payment of 50% in the middle of the task.
Milestone 1 / Stage 2 — Payment of the remaining 50% after the task is completed.
Links
Here are the links you may need for Setup
EMAIL SIGNATURE
- New Old Stamp – Free Email Signature
- Wise Stamp – Free Email Signature
- Mail Signatures – Free Email Signature
SKYPE
FREELANCING ACCOUNTS
FREE TIME TRACKING APP
PAYPAL
- PayPal
- PayPal customer service email: compliance-apac@paypal.com or call +1 888-221-1161 (for US residents) and 1-402-935-2050 (non-US residents)
- Paypal Philippines
PAYONEER
SMM SITES
SMM APPS
- Hootsuite Free Account – Scheduling Contents
- AdWords guide for SEO keyword search
- Gramblr – Posting to Instagram via a desktop
- Canva – Designing Contents like resume, SMM profile covers, logo, etc.
FREE PHOTOS SITES
SEO KEYWORD SEARCH SITES
YOUTUBE OPTIMIZATION
Freelancer Tips
Articles and Blogs
- Gmail Tips
- Freelancing Success Tips in 2018
- How to Pass an UpWork Profile
- 5 Ways to Improve Your Writing Skill
- 10 Health Tips For Freelancers
- Freelancing: Freedom With Payment
- Why Choose Freelancing?
- Freelancing Tip: How to Avoid UpWork Suspension
- How to Withdraw PayPal Money to any ATM Using GCash
- How often do you need to post on Social Media?
- 5 Secrets to a Balanced Freelancing Success
- 10 Top Benefits of Working Home Based
Week 1- Virtual Assistance Basics
Coaching Session 1 – Virtual Assistance Setup
Video Lesson
Lesson Notes
Time Stamps:
00:47 What is Virtual Assistance
02:58 Virtual Assistance Niches & Tasks (Categories, Pay & Tasks)
26:46 Virtual Assistance Setup Guide
35:47 Virtual Assistance Branding
What is Virtual Assistance?
A virtual assistant is generally self-employed and provides professional administrative, technical, or creative assistance to clients remotely from a home office.
Virtual Assistant
- Remote Worker
- Virtual Professional
- Online Jobs
- Online Freelancer
Virtual Assistance Niches
Categories, Pay, and Tasks
Freelancing Categories
- Administrative Support
- Data Entry, Project Management, Transcription, Virtual Assistance
- Finance
- Accounting, Bookkeeping, Financial Planning / Management, Payroll, Tax Preparation
- Marketing and Sales
- Affiliate Marketing, Email Marketing, Lead Generation, Pay-per-click (PPC) Marketing, Search Engine Optimization (SEO), Social Media Marketing, Telemarketing
- Customer Service
- Customer Support, Technical Support
- Information Technology (IT)
- Computer Programming, Game Development, Mobile App Development, Software Development, Web and Mobile Design, Web Development
- Professional Services
- Architectural and Engineering Services, Medical Billing, Paralegal Services, Pharmacy, Real Estate Coordination
- Design and Creative
- Animation, Graphic Design, Photography, Video Production / Editing
- Language
- English Teaching, Foreign Language Translation
- Writing
- Academic Writing, Blogging, Creative Writing, Editing and Proofreading, Technical Writing, Web Copywriting
Monthly Pay
- Software Engineer
- $ 625 – $ 3,333 / month
- Web Designer
- $ 313 – $ 3,520 / month
- Web Developer
- $ 417 – $ 3,333 / month
- App Developer
- $ 313 – $ 3,333 / month
- Human Resources (HR) Manager
- $ 729 – $ 3,125 / month
- Accountant / Bookkeeper
- $ 312 – $ 2,208 / month
- Telemarketer
- $ 250 – $ 2,209 / month
- Translator
- $ 312 – $ 2,083 / month
- Programmer
- $ 208 – $ 2,084 / month
- Virtual Assistant
- $ 208 – $ 1,646 / month
- Seo Manager / Seo Specialist
- $ 312 – $ 1,205 / month
- PPC Specialist
- $ 416 – $ 1,104 / month
- E-commerce Specialist
- $ 270 – $ 1,104 / month
- Social Media Manager / Social Media Marketing Specialist
- $ 312 – $ 791 / month
- Content Editor / Proofreader
- $ 250 – $ 1,333 / month
- Video Editor
- $ 208 – $ 1,146 / month
- Writer
- $ 208 – $ 1,104 / month
- Customer Support / Technical Support Representative
- $ 208 – $ 1,104 / month
- Lead Generation Specialist
- $ 375 – $ 833 / month
- Graphic Artist / Designer
- $ 208 – $ 875 / month
- Online English Teacher / ESL Tutor
- $ 312 – $ 729 / month
- Digital Marketing Strategist
- $ 312 – $ 625 / month
- Transcriptionist
- $ 208 – $ 562 / month
- Blogger
- $ 104 – $ 562 / month
- Data Entry Specialist
- $ 166 – $ 437 / month
Tasks
Software Engineer
- Analyzing user requirements
- Writing and testing code, refining and rewriting it as necessary
- Researching, designing and writing new software programs
- Evaluating the software and systems that make computers and hardware work
- Developing existing programs by analysing and identifying areas for modification
- Integrating existing software products and getting incompatible platforms to work together
- Creating technical specifications
- Writing systems to control the scheduling of jobs or to control the access allowed to users or remote system applications
- Etc.
Web Designer
- Writing and editing content
- Designing webpage payout
- Determining technical requirements
- Updating websites
- Creating backup files
- Solving code problems
Web Developer
- Writing well designed, testable, efficient code by using best software development practices
- Creating website layout / user interfaces by using standard HTML / CSS practices
- Integrating data from carious back-end services and databases
App Developer
- Developing software solutions to meet customer needs
- Creating and implementing the source code of new applications
- Testing source code and debugging code
- Evaluating existing applications and performing updates and modifications
- Developing technical handbooks to represent the design and code of new applications.
Human Resources (HR) Manager
- Developing and implementing HR strategies and initiatives aligned with the overall business strategy
- Bridging management and employee relations by addressing demands, grievances or other issues
- Managing the recruitment and selection process.
Accountant / Bookkeeper
- Making journal entries for all receipts, payments, and other financial transactions
- Filing source documents for all journal entries recorded
- Posting journal entries to ledger accounts
- Preparing trial balances
- Performing bank reconciliations
- Preparing cash flow statements
- Preparing financial reports
- Depositing money received by the organization
- Issuing invoices for money that is owed to the organization
- Paying accounts on behalf of the organization
- Performing payroll administration duties
- Filing tax returns
- Performing other duties as required
Telemarketer
- Identifies prospects by reading telephone and zip code directories and other prepared listings
- Calls prospective customers by operating telephone equipment, automatic dialing systems, and other telecommunications technologies
- Influences customers to buy services and merchandise by following a prepared sales talk to give service and product information and price quotations
- Completes orders by recording names, addresses, and purchases; referring orders for filing
- Keeps equipment operational by following manufacturer’s instructions and established procedures
- Secures information by completing database backups
- Maintains safe and clean working environment by complying with procedures, rules, and regulations
- Maintains operations by following policies and procedures; reporting needed changes
- Contributes to team effort by accomplishing related results as needed.
Translator
- Read given material and research industry-specific terminology
- Convert text and audio recordings from one language to one or more others
- Ensure translated content conveys original meaning and tone
- Prepare subtitles for videos and online presentations
- Cross-reference specialized dictionaries and translation tools to check quality for translation
- Proofread translated texts for grammar, spelling and punctuation accuracy
- Follow up with internal team members and clients to ensure translation meets their needs
- Edit content with an eye toward maintaining its original format (e.g. font and structure)
- Network with field experts to stay current on new translation tools and practices.
Programmer
- Coding and debugging
- Designing and testing computer structures
- Troubleshooting system errors
- Writing computer instructions
- Managing database systems
- Maintaining operating systems
- Editing source-code
- Profiling and analyzing algorithms
- Implementing build systems
- Providing tech support.
Virtual Assistant – Administrative Assistant / Executive Assistant GVA
- Administrative work
- Personal tasks
- Content creation
- Managing Finances
- Social media management
- Research
- Customer Service
- Email Management
SEO Manager / SEO Specialist
- Develop and execute successful SEO strategies
- Manage team of SEO Specialists
- Conduct keyword research to guide content teams
- Review technical SEO issues and recommend fixes
- Optimize website content, landing pages and paid search copy
- Direct off-page optimization projects (e.g. link-building)
- Collect data and report on traffic, rankings and other SEO aspects
- Work with social media and PPC teams to optimize campaigns
- Keep abreast of SEO and integrated marketing trends.
PPC Specialist
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google Adwords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better targeting
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns actress multiple channels.
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce the risk of click fraud
- Keep abreast of PPC and SEM trends.
E-commerce Specialist
- Online sales strategies
- Monitoring the day-to-day activity on the site and its overall performance to achieve goals like improving user experience
- Increasing website traffic and sales
- Developing brand loyalty
- Execute ad campaigns on search engines and other websites and research and implement the latest digital marketing strategies using social media.
Social Media Manager / Social Media Marketing Specialist
- Develop, implement and manage our social media strategy
- Define most important social media KPIs
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Use social media marketing tools
- Attend educational conferences
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales and Product Development teams
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- Hire and train others in the team
- Provide constructive feedback.
Content Editor / Proofreader
- Write blog posts and marketing copy to promote products and services
- Proofread, re-structure and edit articles by content writers
- Update website and social media pages with new content
- Craft and send monthly newsletter
- Interview industry professionals and use online sources to research topics
- Improve illustration on collaboration with marketing and design teams
- Optimize published pieces using SEO guidelines
- Manage the editorial calendar and ensure timely publication
- Generate new ideas around industry-related topics
- Monitor web traffic and user engagement.
Video Editor
- Manipulate and edit video pieces in a way that is visible to the audience
- Review shooting script and raw material to create a shot decision list based on scene’s value and contribution to continuity
- Trim footage segments and put together the sequence of the film
- Input music, dialogues, graphics and effects
- Create rough and final cuts
- Ensure logical sequencing and smooth running
- Continuously discover and implement new editing technologies and industry’s best practices to maximize efficiency.
Writer
- Research industry-related topics (combining online sources, interviews and studies)
- Write clear marketing copy to promote our products / services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Submit work to editors for input and approval
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics.
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed.
Customer Support / Technical Support Representative
- Answer Phones
- Troubleshoot
- Submit Service Requests
- Maintain database
- Log Calls
- Respond to Help Requests.
Lead Generation Specialist
- Reach out to prospects via telephone and email to qualify leads using a specified scoring system
- Generate marketing qualified leads that are processed as new opportunities and sent to the sales team in the CRM system (Salesforce)
- Maintain and update an accurate log of activity in the CRM system
- Convey summarized key findings from phone conversations to the rest of the Marketing team to help refine marketing communications
- Perform other duties as assigned.
Graphic Artist / Designer
- Advise clients on strategies to reach a particular audience
- Determine the message the design should portray
- Create images that identify a product or convey a message
- Develop graphics for product illustrations, logos, and websites
- Select colors, images, text style, and layout
- Present the design to clients or the art director
- Incorporate changes recommended by the clients into the final design
- Review designs for errors before printing or publishing them.
Online English Teacher / ESL Tutor
- Preparing lesson plans in accordance with students’ learning needs
- Designing and presenting educational material
- Tailoring lessons to accommodate differences in learning style and speed
- Evaluate students’ progress
- Preparing and disseminating progress reports at regular intervals
- Remaining knowledgeable about and respectful of cultural differences within the classroom
- Assisting students with their technical difficulties, where possible.
Digital Marketing Strategist
- Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
- Research products, services and current strategies to identify new opportunities
- Analyze web traffic metrics and suggest solutions to boost web presence
- Monitor SEO / SEM, marketing and sales performance metrics to forecast trends
- Build strong clients relationships through social media interaction
- Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
- Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
- Identify advertising needs
- Establish best practices in digital marketing
- Stay up-to-date with digital technological developments.
Transcriptionist
- Listen and types recorded or live audio files and converts into text format what they hear
- Offers services to medical, legal, and general transcription industry.
Blogger
- Generating, researching, and pitching ideas for posts
- Writing, editing, publishing, and promoting content
- Promoting new posts using advertisements, emails, social media, and other methods to alert and attract new readers.
- Advocating and educating others about interests, products, or services
- Maximizing site traffic by utilizing Search Engine Optimization keywords
- Inviting other bloggers, experts, or other notable guests to contribute content to the webpage
- Monitoring responses to posts via the website, social media, or other platforms to better understand the audience
- Staying current on industry trends for possible opportunities to attract new readers or create stronger, more engaging content.
Data Entry Specialist
- Maintains database
- Processes customer and account source documents
- Resolves deficiencies
- Maintains data entry requirements by following data program techniques and procedures
- Verifies entered customer and account data by reviewing, correcting, deleting, or reentering data.
- Combines data from both systems when account information is incomplete
- Purges files to eliminate duplication of data
- Test customer and account system changes and upgrades by inputting new data
- Secures information by completing database backups
- Maintains operations by following policies and procedures and reporting needed changes
- Maintains customer confidence and protects operations by keeping information confidential.
Virtual Assistance Setup Guide
What you need in order to get started
- Access to the internet
- Access to a computer
- Workspace
- Freelancing email
- Freelancing call accounts
- Payment accounts
- Freelancing accounts on different remote working websites
- Resume / CV
- Application letter
- 1-minute video introduction
- Interview and application techniques
- Portfolio folder
Virtual Assistance Branding
Business Branding
Branding is a way of identifying your business. It is how your customers recognize and experience your business. A strong brand is more than just a logo; it’s reflected in everything from your customer service style, staff uniforms, business cards and premises to your marketing materials and advertising.
Freelancing Branding
In freelancing, it refers to your overall presentation of your brand as a freelancing professional. It refers to how your clients experience your services from the moment of observation to after your services have been rendered.
Freelancing Identity
- Logo
- Colors
- Fonts
- Info
- VMG
Getting Started
1. Identify what is your main service
- What are your skills?
- What’s your training background?
- Experiences
Examples :
- IT Related Courses
- Web Designer, Programmer, Website Manager
- HRM
- Recipe Content Creator, Recipe Researcher, Recipe Editor
- Medicine Related Courses
- Medical Office Assistant, Medical Transcriptionist
- AB / BS Related Courses
- Office Assistant, Online Writer, Administrative Assistant, Editor, Proofreader, Data Entry Specialist, Internet Research Expert
- No Experience / No Training
- Start with GVA (and focus on the skill)
After the course, you can rebrand and focus on the skills you will enjoy most.
2. What are your sub-services?
- Data Entry, Calendar Management, Email Management, Website Management, Internet Research
- SMM, SEO, Content Marketing
- Graphic Design, Logo Design
- Video Editing, Photo Editing, Podcast Editing
3. List down your branding details
- Main services
- Sub-services
- Logo / Photo
- Color
- Font style / Font color
- Etc.
4. Create your Branding Template
Use the arrow on the navigation bar to view the branding template.
Surge Marketplace Branding Details
Portfolio
Email Subject: FC – Portfolio 1
Send all portfolios to courses@fvaconsultancy.com.
Please submit the following:
- What are your chosen niches? Write in the email.
- What are the tasks you can do? Write in the email.
- Main Service
- Other Tasks (list all)
- VA Branding Template (create in Google Document, download as PDF, rename : (your name – Business Branding), attach in the email
Examples
Use the arrow on the navigation bar to view the other pages of the portfolio samples.
“All hard work brings a profit, but mere talk leads only to poverty.”
Thank you and God Bless!
Coaching Session 2 – Virtual Assistance Branding Setup
Video Lesson
Lesson Notes
Time Stamps:
02:26 Email signature
18:05 Call accounts optimization
24:55 Freelancing accounts/Profile
In this lesson:
- Email Signature
- Skype
- Freelancing Online Profiles
FC – PORTFOLIO 2
- Email Signature
- Skype
- Upwork and OnlineJobs.ph profile links
Creating your Freelancing Email Signature
What you need
- Professional Photo
- Title
- Company
- Contact Info
(Be guided by your freelancing branding template)
Steps:
- Choose a free email signature generator site
- Fill in info
- Save
- Paste in GMAIL email settings
- Edit (based in your branding)
- Save
Skype Setup
What you need
- Professional Photo
- Title
- Company
- Contact Info
(Be guided by your freelancing branding template)
Steps:
- Sign up using email
- Edit your profile info
- Skype name
- Photo
- Name
- Etc.
- Download Skype app
- Add people
Functions:
- Chat (text, emojis)
- Calling: audio, video
- Skype – free
- Number – Skype credits
- Sending files
- Screen sharing
- Recording
Freelancing Profiles
Freelancing profiles are your freelancing accounts in different freelancing platforms
- Identity
- Skills
- Experiences
- Training and education
- Certifications
- Portfolios
Freelancing Sites :
Hourly
- Outsourcely
- A great place to find home based work and pay zero fees. Outsourcely is 100% free for remote workers.
- Upwork
- This is where thousands of professional freelancers come to work in a variety of fields.
- OnlineJobs.ph
- It is similar to Upwork, where you can be hired as a freelancer as well as a full-time or part-time employee.
- Craigslist
- It is an online classified ad posting system for items for sale to job postings and other services.
- We Work Remotely
- Offers high level and high paying jobs for US applicants but they also consider people from the Philippines.
- Stackoverflow
- Primarily a site for programmers and all tasks are related to software development only.
Project-Based
- Upwork
- Has a large database of professional freelancers that can get the job done. One of the pioneers in the work-from-home arena.
- Freelancer
- Has a large database of freelancers (similar to Upwork) where you can list yourself to be hired.
- PeoplePerHour
- Is a smaller platform compared with the first two where you can go to find jobs and contact.
Setting Up Your Upwork Profile
What you need:
- Professional Photo
- Personal Info
- Title/Expertise/Overview/Job Description
- Category
- Skills
- Introduction video
- Portfolios
- Experience
- Educational/Training/Certificates
Steps:
- Create a profile to showcase your skills.
- Select a professional profile picture.
- Highlight your expertise in the title and overview.
- Create an outstanding introduction video.
- Feature your work in your portfolio.
- Emphasize your experience with certifications.
- Include your employment history.
- Update your educational experience
Setting Up Your Onlinejobs.ph Profile
What you need:
- Professional Photo
- Basic
- Title/Expertise/Overview/Job Description
- Expected Salary
- Education
- Experience
- Employment
- Skill Summary
- Work Skills
Steps:
- Create a profile to showcase your skills
- Main service
- Education
- Salary
- Experience
- Employment
- Select a professional profile picture
- Highlight your expertise in the title and overview
- ID Proof : Take tests, Upload government ID, Link a social media account, Payment info
- Skill summary
- Add and rate work skills
Portfolio
Email Subject: FC – Portfolio 2
Send all portfolios to courses@fvaconsultancy.com.
Please submit the following:
- Email Signature (saved in your Gmail email setting)
- One optimized call account – screenshot
- Two optimized freelance accounts – link
Examples
Use the arrow on the navigation bar to view the other pages of the portfolio samples.
Portfolio 2
Proverbs 16:3
“Commit to the Lord whatever you do, and He will establish your plans.”
Thank you and God Bless!
Coaching Session 3 – Virtual Assistance Applications
Video Lesson
Lesson Notes
Time Stamps:
01:14 Creating your virtual assistant resume or portfolio
10:19 An effective virtual assistant proposal
16:20 Interview set-up
27: 04 Interview Q&A’s
32:00 Pre & post-application tips and techniques
In This Lesson:
- Creating your virtual assistant resume
- An effective virtual assistant proposal
- Interview setup
- Interview Q&As
- Pre and Post applications tips and techniques
FC – PORTFOLIO 3
- Create your exemplary freelancing resume
- Prepare your application proposal
- One-minute video introduction
Process
- Preparation
- Application
- Interview
- Hiring
Creating your Virtual Assistance Resume
Resume or CV
- Resume : A concise document used for job applications. The purpose of a resume is to provide recruiters with a brief overview of the candidate’s work history. A good resume should be targeted to a specific job and one to two pages long.
- Contact Information, Resume Summary or Resume Objective, Work Experience, Education, Skills, Additional Sections (Awards, Courses, Publications, Certificates, Conferences, etc.)
- CV : A CV details the whole course of the candidate’s academic career; a resume summarizes skills and work experience. CVs are used for academic purposes, resumes – to apply for jobs.
- Contact Information, Research Objective, Professional Profile, or Personal Statement, Education, Professional Academic Appointments, Awards and Honors, Grants and Fellowships, Conferences, Experience, Research Experience / Lab Experience / Graduate Fieldwork, Non-Academic Activities, Languages and Skills, Memberships, References.
What You Need
- Professional Photo
- Basic and Professional Info
- Skills
- Experiences
Steps:
- Create a free Canva account.
- Choose a template for your resume.
- Fill in info.
- Save as PDF using your name.
Tips:
- Strong descriptions and accomplishments
- Education, certifications, and skills
- Context and accomplishments
- A nice flow of space and information
- Job description keywords
An Effective Virtual Assistant Proposal
Effective Proposal
- Keep your proposals short
- Capture the client’s attention fast
- Add your samples to the beginning of your application
- Answer the “Why should I work with you” question
- Be professional and friendly.
Tips
- Personalize
- Solve problem
- Provide proofs
Interview Setup
Things to Remember
Pre Interview
- Do a test-run with your computer
- Pick the perfect spot
- Eliminate distractions
- Read and understand the job description
- Know the company : their products / services, their ™, etc
- Prepare portfolios : Links, Screenshots, Case Studies
- Prepare possible questions and how to answer them
- Prepare an introduction
- Prepare a closing statement
During Interview
- Sit up and dress professionally
- Calm your nerves
- Listen and respond
- Take notes
- Look your interviewer in the eye
- Provide solutions
- Give examples
- Be client-focused
Post Interview
- Thank the interviewer for the opportunity
- Send action points
- Do a follow up only when needed
- Be ready to start anytime
Interview Q&As
Possible Questions and How to Answer Them
- Tell me about yourself.
- Why should we hire you?
- What is your greatest strength?
- What is your greatest weakness?
- Why do you want to leave (or have left) your current job?
- What are your salary expectations?
- What do you want for this job?
- How do you handle stress and pressure?
- Describe a difficult work situation or project and how you overcome it.
- What are your goals for the future?
Pre and Post Applications Tips and Techniques
Pre Application Tips
- Prepare everything before applying
- Search for jobs you would love working
- Read the job and understand job descriptions
- Send the best proposal
- Be on top of your interviews.
Post Application Tips
When Hired
- Have the right setup before starting : contract, NDAs, time tracker, payment set up, online / team meetings, schedules, task management, communication, etc.
- Be on top of communication
- Work with the team
- Always be transparent
- Be a team player
- Own the brand
When Not Hired
- Keep applying
- Learn from previous applications and do better
- Look for experience opportunities
- Be open to other setups : lower hourly rate, graveyard shift, etc.
- Always update your portfolio
- Be consistent
- Always grow
Portfolio
Email Subject: FC – Portfolio 3
Send all portfolios to courses@fvaconsultancy.com.
Please submit the following:
- Create your exemplary freelancing resume or portfolio.
- Draft your application proposal.
- One-minute video introduction.
- Intro: Who are you?
- Skills: What do you offer?
- Training, Certification, Expertise: Why you?
- Closing: What makes you different? What value can you offer?
Examples
Use the arrow on the navigation bar to view the other pages of the portfolio samples.
“Do everything in love.”
Thank you and God Bless!
Coaching Session 4 – Virtual Assistance Payment Setup
Video Lesson
Lesson Notes
Time Stamps:
02:49 Paypal Setup
27:57 Upwork Payment setup
50:18 Online Jobs PH payment setup
57:17 Gcash
In this lesson:
- PayPal setup
- Upwork payment setup
- Online Jobs PH payment setup
- GCash
FC – PORTFOLIO 4
- Submit at least 2 screenshots of payment setups completed
Virtual Assistance Payment Setup
PayPal Payment Setup
What you need
- Personal info
- Bank info
Steps
- Signup with PayPal
- Fill in personal info
- Link bank account
How PayPal Works
- Your email is your account.
- Buy with PayPal – for freelancers
- Receive with PayPal – for business (will need papers for verification)
- First time payments can have an “on hold” status as part of PayPal security measures.
- PayPal to banks has fees, depending on bank fees.
- PayPal to banks can take 3-5 business days.
- PayPal to GCash is free and has a real-time transaction.
PayPal Tabs and Processes
- Home/Dashboard/Summary
- Balance
- Activity
- Report
- Tools
- More
- Profile Settings
- Account Settings
Checking Out PayPal Process
- Sign up
- Adding a bank account
- Familiaring processes through different tabs
Upwork Payment Setup
What you need
- Personal info
- Bank info
Steps
- Login to your Upwork account.
- Update your tax info.
- Click “add method” in your Get Paid tab.
- Fill in bank info.
- Save.
How Upwork Payment Setup Works
- You can also have it directed to PayPal, Payoneer, etc. but transaction days will increase.
- Payment comes from your tracked work diary (hourly) or completed task per milestone (fixed).
- Upwork collects 20%, 15%, and 10% from the client payment.
- Hourly Rate Pay Calculation: Work Diary Time x Hourly Rate
- Fixed Rate Pay Calculation: Can be paid per milestone according to agreed percentage.
- Upwork to bank can take 2-5 business days.
- Possible bank fees may be added depending on bank.
Checking Out Upwork Payment Process
- Sign up
- Adding a bank account
- Familiar processes through different tabs
Online Jobs Payment setup
What you need
- Personal info
- Payoneer info
- PayPal info
Steps
- Login to your OnlineJobsph account.
- Click on Payments.
- Add/signup to Payoneer account.
- Add PayPal account.
How OLJ.ph Payment Setup Works
- Payment can be hourly or fixed.
- Hourly: tracked work (can be through TimeProof or other time tracking app)
- Fixed: can be bi-monthly or monthly
- Within the platform: invoice within the platform
- Outside the platform: invoice via PayPal or Payoneer or email
- OLJ.ph to Payoneer or PayPal will apply bank transaction days plus Payoneer/PayPal to GCash/bank transactions
- Possible bank fees may be added depending on the bank.
GCash Payment Setup
What you need
- Globe number
- ID for verification
Steps
- Download the GCash app.
- Register and get verified by submitting your picture and ID.
- Link PayPal.
- Verify.
How GCash Works
- GCash has real-time transactions from PayPal, etc.
- GCash has no withdrawal fees.
- GCash can cash in using kiosks, PayPal, banks, etc.
- GCash can pay bills, send money to other GCash accounts, cash out through ATM machines.
- Other features: credit, invest
Portfolio
Email Subject: FC – Portfolio 4
Send all portfolios to courses@fvaconsultancy.com.
Please submit the following:
- Submit at least 2 screenshots of the payment setups completed – attach to the email
Examples
Use the arrow on the navigation bar to view the other pages of the portfolio samples.
Portfolio 4
Proverbs 10:22
“The blessing of the Lord brings wealth, without painful toil for it.”
Thank you and God bless!
Coaching Session 5 – General Virtual Assistance (GVA) Tasks
Video Lesson
Lesson Notes
Time Stamps:
03:01 Data Entry
03:53 Transcription
06:21 Appointment setting and Calendar management
07:07 Email and project management
07:42 Forms & file management
In This Lesson:
CS5: General Virtual Assistance (GVA) Tasks
- Data Entry
- Transcription
- Appointment setting and calendar management
- Email and project management
- Forms and file management
FC – Portfolio 5
- Transcribe 1 FVA YouTube / Facebook recent video
GENERAL VIRTUAL ASSISTANCE (GVA)
General Virtual Assistance (GVA) Tasks
General Virtual Assistance
- Administrative Assistant
- Office Assistant
- Executive Assistant
- Freelancer
GVA Tasks
- Administrative Work
- Personal Tasks
- Content Creation
- Managing Finances
- Social Media Management
- Research
- Customer Service
- Email Management
GENERAL VIRTUAL ASSISTANCE (GVA) TASKS
- Data Entry
- Transferring data from one source to the other.
- Usually by typing.
- Transcription
- Typing audio and video files into text.
- Can also include editing and proofreading.
- Appointment setting and Calendar Management
- Setting appointments for the client. It can be via email or text.
- Can include calls.
- Can also cover setting and sending calendar notification and reminders.
- Email and Project Management
- Managing client’s emails.
- Managing client’s tasks like:
- Sending tasks to team members
- Follow up
- Ensuring everything is done on time with quality.
- Forms and File Management
- Managing client’s forms and files. Organizing them in the file folders.
Portfolio
Email Subject: FC – Portfolio 5
Send all portfolios to courses@fvaconsultancy.com.
Please submit the following:
- Transcribe 1 FVA/Surge YouTube / Facebook recent video
You may select from the videos here:
Examples
Use the arrow on the navigation bar to view the other pages of the portfolio samples.
Proverbs 12:24
“Diligent hands will rule, but laziness ends in forced labor.”
Thank you and God bless!
Week 2 – Social Media Basics
Coaching Session 6 – Social Media Basics
Video Lesson
Lesson Notes
Time Stamps:
3:07 What is social media management and marketing
4:11 Social media management and marketing plan
10:34 Keyword research
In this lesson:
- What is social media management and marketing
- Social media management and marketing plan
- Keyword research
FC – PORTFOLIO 6
- Create a social media management and marketing plan
- Conduct a keyword research
SOCIAL MEDIA MANAGEMENT AND MARKETING
What is Social Media Management and Marketing?
Social Media Management is a process of managing your online interactions and content across social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.
Social Media Management goes beyond just posting updates to your company’s social media profiles.
Social Media Marketing refers to techniques that target social networks and applications to spread brand awareness or promote particular products and services.
Social Media Marketing campaigns usually center around establishing a social media presence on major platforms
SOCIAL MEDIA MANAGEMENT AND MARKETING PLAN
Social Media Management Plan:
- Business Branding
- Social Media Assessment and Planning
- Keyword Research
- Social Media Creation and Optimization
- Social Media Content Creation
- Social Media Content Management
- Social Media Interaction and Community Growth and Management
- Interactions
- Insights
Social Media Marketing Plan:
- Identifying the target market
- Creating a marketing plan
- Brand awareness
- Promoting products and services
- Marketing and advertising
- Organic
- Paid
- Networking
- Monitoring and Evaluating Campaigns
- Engagements
- Insights
Keyword Research
Keyword Research is the process by which you research popular search terms people type into search engines like Google and include them strategically in your content so that your content appears higher on a search engine results page (SERP).
Steps:
- Decide on the focus keyword for the brand
- Be guided by your branding template.
- What is the brand all about? – Freelancing Online Course
- What are its products / services – Freelancing Course
- Who will avail it? (target market) – Women, 25-35 years old
- Where are they hanging out? – Facebook
- Decide on the word that would best describe the product / service – Freelancing Courses
- Where is the brand’s location – Freelancing Courses in the Philippines
- Be guided by your branding template.
- Test out your focus KW by doing a KW Research
- Log in / Sign up to a free KW Research Tool – CC or PayPal needed
- Do a mock / test campaign
- Pause mock / test campaign – so you won’t be charged
- Go to the KW Research Tool
- Add in focus KW
- Adjust target info : demographics, location, etc.
- Get the main focus KW – low competition high monthly average search
- Get the next 10 promising Kws
- Localized
- Update your branding with your KW info
You can use your focus KW and 10 supporting KWs in the following :
- SMM set up
- SMM posts and hashtags
- SEO
- Blogging
- Video marketing
- Email marketing
Portfolios
Email Subject: FC – Portfolio 6
Send all portfolios to courses@fvaconsultancy.com.
Please submit the following:
- Create a social media management and marketing plan – in a Google Doc, download as PDF, attach to the email
- Conduct a keyword research – update your freelancing branding template with this info, take a screenshot of your update, attach to the email.
Examples
Use the arrow on the navigation bar to view the other pages of the portfolio samples.
Ephesians 5:15-16
Be very careful, then, how you live – not as unwise but as wise, making the most of every opportunity, because the days are evil.
Coaching Session 7 – Social Media Accounts Creation and Optimization
Video Lesson
Lesson Notes
Time Stamps:
1:18 Facebook page creation and optimization
4:37 Twitter Business account creation and optimization
5:23 Linkedin business account creation and optimization
6:07 Instagram business account creation and optimization
In this lesson:
- Facebook page creation and optimization
- Instagram business account creation and optimization
- Twitter business account creation and optimization
- LinkedIn business account creation and optimization
FC – PORTFOLIO 7
- Optimized Facebook link
- Optimized Instagram link
- Optimized Twitter link
- Optimized LinkedIn link
SOCIAL MEDIA ACCOUNTS CREATION AND OPTIMIZATION
Social Media Account Creation
- Facebook Page
- Create under your personal account
- Create a business consultant
- Services template
- Twitter
- Sign up using your email
- LinkedIn
- Sign up using your email
- Instagram
- Sign up using your email
Facebook Page
- Profile
- Cover photo
- Username
- Contact now
- Address
- Contact info : email, phone, website
- Add services
- Optimize page description
- Add a welcome post
- Profile
- Cover photo
- Username
- Address
- Contact info : email, phone, website
- Add freelancing description
- Hashtag to applicable words in your freelancing description
- Add a tweet
- Profile
- Cover photo
- Username
- Contact info : address, email, phone, website, birthday, SMM sites
- Add about section
- Description
- Videos
- Hashtag to applicable words in your freelancing description. Add experiences, education, interests
- Add a post
- Profile
- Username
- Add a freelancing description
- Hashtag to applicable words in your freelancing description
- Update your Instagram to Business Account
- Add email
- Add website
- Add 3 posts
Social Media Account Optimization
Tips
- Be guided by your business branding
- Use Canva for your logo, cover photo, and content
Portfolios
Email Subject: FC – Portfolio 7
Send all portfolios to courses@fvaconsultancy.com.
Please submit the following:
- Optimized Facebook link
- Optimized Instagram link
- Optimized Twitter link
- Optimized LinkedIn link
Examples
Use the arrow on the navigation bar to view the other pages of the portfolio samples.
2 Timothy 2:15
Do your best to present yourself to God as one approved, a worker who does not need to be ashamed and who correctly handles the word of truth.
Coaching Session 8 – Social Media Content Planning and Creation
Video Lesson
Lesson Notes
Time Stamps:
1:08 -Understanding your Target Market
12:07 -Type of Social Media Contents
12:54 -Preparing for Social Media Content Creation
22:09 -Creating Social Media Contents
26:20 -Social Media Content Plan
In this lesson:
- Understanding your target market
- Types of social media contents
- Preparing for social media content creation
- Creating social media contents
- Social media content plan
FC – PORTFOLIO 8
- Social media content plan
SOCIAL MEDIA CONTENT PLANNING AND CREATION
Understanding your Target Market
Target Market
A particular group of consumers at which a product or service is aimed.
Examples:
- Fast Food – Families
- Men’s Sports Shoes – Men with interest in sports
- Women’s Purses – Working women
Questions to be Asked when Deciding on a Target Market
- Who will buy / avail the brand’s products / services?
- How old are they?
- Focused location?
- Focused gender?
- What are their interests and whys?
- Where are they hanging out?
Target Market of Freelancer
- Products / services? – Freelancing Services (GVA, SMM, SEO, WWD, etc)
- Age – 30-50 years old
- Location – Australia
- Gender – Men and Women
- Interests – Business Growth
- Where to find them – LinkedIn
Types of Social Media Contents
Types of content
- Articles
- Photos
- Photo with texts
- Texts
- Videos
- Infographic
- Slides (photo slides)
- GIF, animation
- Stories
- eBooks
- Live
Preparing Social Media Contents
Tips in Preparing Contents
- Relevant
- Real time
- Informative
- From the Feedback
- Personal, Stories
- Popular topics or hashtags
- Humor
- Quality photos / videos
- Be guided by insights
- Back end operations
- Interactive
- Good visuals
- User-Generated Content (UGC)
- Positive, inspiring
- Measurable
Preparing Social Media Contents
- Devise a plan
- What is your purpose
- Who are your TM?
- What do they need?
- What type of content
- Create a schedule
- Frequency
- Best time to post
- Design contents if needed
- Canva
- Website
- Facebook Creator
- YouTube Studio
Creating Social Media Contents
Tips in Creating Social Media Contents
- Be consistent with your branding details : colors, fonts, etc.
- Use brand logo, photos
- Use the right format, sizes suitable to every social media channel
- Add relevant KWs in your texts
- Share a story
Social Media Content Plan
Content Plan
A document that details all the proposed content for a period of time with :
- Date of posting
- Time of posting
- Content
- Text to be used
- Links
- Landing pages
- Hashtag
Portfolios
Email Subject: FC – Portfolio 8
Send all portfolios to courses@fvaconsultancy.com.
Please submit the following:
- Social media content plan
- One week worth of contents
- Columns : Date, Time, Text and Content, Status
- For Facebook page, Twitter, LinkedIn, and Instagram
- Should be different content each for each social media channels
Examples
Use the arrow on the navigation bar to view the other pages of the portfolio samples.
Colossians 3:23
Whatever you do, work at it with all your heart, As working for the Lord, not for human masters.
Coaching Session 9 –
Scheduling and Posting Social Media Content
Video Lesson
Lesson Notes
Time Stamps:
08:26 Hootsuite Creation
12:51 Posting Tips
21:19 Facebook Business Manager Scheduler
In this lesson:
- Hootsuite creation
- Posting tips
- Scheduling social media contents
FC – PORTFOLIO 9
- Schedule social media contents in Hootsuite
- Schedule social media contents in Facebook page
SCHEDULING AND POSTING SOCIAL MEDIA CONTENT
Scheduling Sites
- Loomly
- Promo Republic
- Hootsuite
- Buffer
- Sprout Social
- Tweetdeck
- SocialOomph
- MeetEdgar
- CoSchedule
- AgoraPulse
- Tailwind
- Everypost
- Sendible
- Crowdfire
- Later
Hootsuite
- Hootsuite allows you to schedule posts to publish at your preferred time in the future. Depending on the plan you choose, you can post to a wide range of social accounts. You can both create posts yourself for future (or indeed current) publishing, or you can select existing posts to post in the future.
- Hootsuite supports a wide range of platforms, including personal accounts, business pages, and other types of social activity.
- It does offer a free plan, which limits you to scheduling 30 messages across three social profiles.
- The $30 / month Professional plan is more usable, allowing you to unlimited scheduling across 10 social profiles. At this level, you can set up bulk scheduling as well. If you have particularly serious social media scheduling needs, there are also a $129 / month Professional plan and a $599 Business plan, each adding additional features.
Hootsuite Scheduling
- Create an account via social sign up (free)
- 3 social profiles
- 30 scheduled messages
- 1 user
- Add social media accounts
- Add streams
- Schedule
Hootsuite Tabs
- Streams
- Published
- Analytics
- App Directory
- Assignment
- Tools
- Help
Under your profile photo (account)
- Account and Settings
- Manage Social Networks
- Billing and Plans
- Sign Out
Facebook Page Scheduling
- You can schedule any type of content in Facebook page – in the Facebook page, under the Page Manager (mobile) or Creator Studio
- You can monitor and track all your contents on the Content Library.
Portfolios
Email Subject: FC – Portfolio 9
Send all portfolios to courses@fvaconsultancy.com.
Please submit the following:
- Scheduled social media contents in Hootsuite – Screenshot
- Scheduled social media contents in Facebook page – Screenshot
Examples
Use the arrow on the navigation bar to view the other pages of the portfolio samples.
You will eat the fruit of your labor; blessings and prosperity will be yours. (NIV)
Coaching Session 10 – Organic Social Media Marketing
Video Lesson
Lesson Notes
Time Stamps:
1:00 Social Media Campaigns
04:50 Social Media Marketing Tips
In this Lesson:
- Social media campaigns
- Social media marketing tips
FC – PORTFOLIO 10
- Submit 5 organic contents
- Create
- Description
- Hashtag
ORGANIC SOCIAL MEDIA MARKETING
Social Media Campaign
A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting and measurability.
Campaign Goals
- Sales
- Leads
- Website traffic
- Product and brand consideration
- Brand awareness and reach
- App promotion
Steps in Social Media Campaign
- Know your target audience
- Define your goals
- Select the social media channel
- Create campaign content
- Photo / Visual
- Text
- Links / Landing Page / App
- Create a content calendar for the week / month
- Monitor and respond
- Analyze and adjust.
Social Media Marketing Tips
- Lay out your goals and objectives
- Research and learn about your audience
- Run contests to amp up your social media strategy
- Craft your social media content carefully
- Keep the sales tactics to a minimum
- Take advantage of video content in your strategy
- Create mind-blowing images
- Connect with your audience
- Use the right tools
- Promotion is key to your entire strategy
- Consider the latest trends and changes
- Measure & analyze results
- Network
- Build a community
- Focus on quality over quantity
Campaign Types
- Paid
- Organic (Not Paid)
“Organic marketing refers to the act of getting your customers to come to you naturally over time, rather than ‘artificially’ via paid links or boosted posts. It includes any direct, instinctive, and with the exception of paid marketing tools.”
Let’s check out an example of paid ads and an example of an organic campaign plan…
Portfolio
Email Subject: FC – Portfolio 10
Send all portfolios to courses@fvaconsultancy.com.
Please submit the following:
- Submit 5 organic contents
- Create
- Description
- Hashtag
Examples
Use the arrow on the navigation bar to view the other pages of the portfolio samples.
My flesh and my heart may fail,
But God is the strength of my heart and my portion forever.
Week 3.1 – Simple Website Creation, Optimization and Management
Coaching Session 11 – Simple Website Creation, Optimization and Management
Video Lesson
Lesson Notes
Time Stamps:
01:11 Website Basics
01:37 Types of Websites
03:48 Parts of Website
09:41 Website Creation
32:42 Website Optimization
49:0 Website Management Tasks
In this Lesson:
- Website basics
- Types of websites
- Parts of a website
- Website creation
- Website optimization
- Website management tasks
FC – PORTFOLIO 11
- Create an optimized freelancing website with 4 pages.
SIMPLE WEBSITE CREATION, OPTIMIZATION AND MANAGEMENT
What is a Website?
A website is a collection of related network web resources, such as web pages, multimedia content, which are typically identified with a common domain name, and published on at least one web server. Notable examples are wikipedia.org, google.com, and amazon.com.
Types of Websites
- Homepages
- Magazine websites
- E-commerce websites
- Blogs
- Portfolio websites
- Landing pages
- Social media websites
- Directory and contact pages
Parts of a Website
- Website logo
- Header
- Menu
- Body
- Highlighted content
- Call To Action (CTA)
- Sidebar
- Posts and “feed” content
- Internal links
- External links
- Forms
- Buttons
- Footer
- Social links
- Comments
Steps in Creating a Website
- Choose a Domain Name
- Pick a Hosting Plan
- Choose a Platform
- Pick a Theme
- Add pages
- Upload/create Content
Websites You Can Start With
- WordPress
- Wix
- Joomla.com
- Medium.com
- Ghost.org
- Squarespace.com
- Weebly.com
- Blogger.com
- Tumblr.com
- Webs.com
Website Optimization
- Add KW in your meta tag
- Add photo and brand description with KW in your site description
- Connect/add social media account
- Edit: Header, Footer, Widget info
Website Management Tasks
- Adding contents
- Pages
- Posts
- Photos
- Product info
- articles/blogs
- Brand info update
- Monitoring
- Acquisition
- Sales
- approvals/access
- Evaluation
- Analytics
Portfolios
Email Subject: FC – Portfolio 11
Send all portfolios to courses@fvaconsultancy.com.
Please submit the following:
- Create an optimized freelancing website link with 4 pages.
Examples
Use the arrow on the navigation bar to view the other pages of the portfolio samples.
Dishonest money dwindles away, but whoever gathers money little by little makes it grow.
Coaching Session 12 – Online Writing and Marketing
Video Lesson
Lesson Notes
Time Stamps:
01:09 Blogging, Article Writing,, Content Writing
07:41 Parts of an Article
10:33 Optimizing an Article
23:21 Writing Tips
In this lesson:
- Blogging , Article Writing, Content Writing
- Parts of an article
- Optimizing an article
- Writing Tips
FC – PORTFOLIO 12
- Link of an optimized article writing piece/s.
ONLINE WRITING AND MARKETING
What is the difference of online writing, blogging, article writing, and content writing?
Online Writing
Online writing refers to any text created with (and usually intended for viewing on) a computer, smartphone, or similar digital device. Also called digital writing. Online writing formats include texting, instant messaging, emailing, blogging, tweeting, and posting comments on social media sites such as Facebook.
Blog
The term “blog” is short for “weblog”, which refers to an online journal. Blogs began as personal mini sites that people used to record their opinions, stories, and other writings as well as photos and videos. As the web has grown and changed, blogs have gained more recognition and merit.
Article Writing
An article is a piece of writing written for a large audience. The main motive behind writing an article is that it should be published in either newspapers, magazines, or journals so as to make some difference to the world. It may be the topics of interest of the writer or it may be related to some current issues.
Content Writing
Content writing is a form of online writing which is closely linked to web marketing campaigns. This means creating the writing which appears on websites that are designed to sell or promote a specific product. Content writers work according to the brief provided by a client.
Parts of an Online Article
- Url
- Title (Heading 1)
- Subtitle (Heading 2)
- Body / Paragraph
- Links
- Internal
- External
- Media
- Photo
- Video
- Forms / Graphs / Infographic, etc.
Optimizing an Article
- KW in URL
- HTML Tagging
- KWs in H1
- KWs in H2
- KWs in content / text / paragraph
- ALT text
- Category
- Tags
- Featured Image
- Links
- Internal
- External
Writing Tips
- PARAGRAPH 1 – Introduction
- PARAGRAPH 2 – Problem
- PARAGRAPH 3 – Solution
- PARAGRAPH 4 – Promotion
Chosen Topic
- Trending
- Relevant
- Interests
Portfolios
Email Subject: FC – Portfolio 12
Send all portfolios to courses@fvaconsultancy.com.
Please submit the following:
- Link of a written and optimized article OR
- Links of 2 optimized articles from the FVA site
Examples
Use the arrow on the navigation bar to view the other pages of the portfolio samples.
Portfolio 12
2 Corinthians 9:8
And God is able to bless you abundantly, so that in all things at all times, having all that you need, you will abound in every good work.
Coaching Session 13 –SEO Basics and Setup
Video Lesson
Lesson Notes
Time Stamps:
00:59 What is SEO and how does it work
09:54 SEO Process
10:34 SEO Analysis
30:02 SEO Plan
In this lesson:
- What is SEO and how does it work
- SEO Process
- SEO Analysis
- SEO Plan
FC – PORTFOLIO 13
- Conduct a website assessment via SEO Quake
What is SEO and How Does It Work?
What is SEO?
SEO stands for “Search Engine Optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on search engines.
How Does SEO Work?
Let’s watch this…
Algorithms
SEO stands for “Search Engine Optimization”. It is the process of getting traffic from the “free”, “organic”, “editorial” or “natural” search results on search engines.
- Keywords
- Titles / Headings
- Links (internal, external)
- Words in the link (hyperlinks words)
- Reputation
Ranking Factors
- Keywords
- Titles / Headings
- Links (internal, external)
- Words in the link (hyperlinks words)
- Reputation
- Age
- Long-tail keywords
- Local Directory links
- Linkages (YT, SM sites)
The SEO Process
- Assessment (SEO Analysis)
- Planning (SEO Plan)
- Site Account Optimization
- On-page Optimization
- Off-Page Optimization
- Monitoring
- Measurements and evaluation
SEO Analysis
SEO analysis is a tool for people to study how they might improve a given website’s ranking on search engines like Google. With an SEO analysis, you can find what aspects of your SEO strategy are working and what your biggest obstacles are that are preventing you from improving your site ranking.
An SEO analysis can help you make strategic decisions to improve your site’s ranking in search engine results page. You can utilize SEO analysis results to help you rank higher, expand your reach, and drive traffic to your website.
SEO Plan
An SEO strategy plan is a blueprint for your Search Engine Optimization activities that can be mapped out in seven definitive steps. It is a long-term solution to drive pre-qualified traffic to your website, improve conversion rates, and boost your online revenue.
Optimization Steps and Ranking Factors
- SEO Analysis
- SEO Plan
- Site Account Optimization
- On-Page Optimization
- Keywords
- Titles / Headings
- Links (internal, external)
- Reputation
- Age
- Long-tail keywords
- Off-Page Optimization
- Local Directory links
- Linkages (YT, SM sites)
- Monitoring
- Measurements and evaluation
How to Conduct an SEO Assessment Using SEO Quake
- Do an SEO Analysis
- Add SEO Quake as a Chrome plugin
- Open a site
- Click on the SEO Quake icon
- See results
- Create an SEO plan
Portfolios
Email Subject: FC – Portfolio 13
Send all portfolios to courses@fvaconsultancy.com.
Please submit the following:
- Conduct a website assessment via SEO Quake
- Add info to a Google Document
- Download as PDF
- Send as attachment
Examples
Use the arrow on the navigation bar to view the other pages of the portfolio samples.
Portfolio 13
Philippians 4:13
I can do all things through Him who gives me strength.
Coaching Session 14 – SEO On-Page Optimization
Video Lesson
Lesson Notes
Time Stamps:
32:01 Optimizing Pages
38:14 Optimizing Photos
39:35 Optimizing Post
In this lesson:
- Optimizing Pages
- Optimizing Posts
- Optimizing Photos
FC – PORTFOLIO 14
- Optimize 1 page
- Optimize 1 post
- Optimize 1 photo
WHAT IS SEO ON-PAGE OPTIMIZATION?
What is On-Page Optimization?
On-page refers to both the content and HTML source code of a page that can be optimized as opposed to off-page SEO which refers to links and other external signals.
It refers to all the things that we do within our website such as title, description, content, image, keyword stuffing, internal linking, etc. Overall the on-page technique means structuring or building your website to be search engine friendly.
How Does On-Page Optimization Works?
- Site optimization
- Optimizing pages
- Optimizing posts
- Optimizing photos
Stages of SEO Optimization
- Technical
- The process of letting the Search Engine crawl and index the webpage without any issue
- On-Page
- The process of optimizing the content for search engine
- Off-Page
- The process of generating backlinks to our website
Technical Optimization Process
- Technical
- Site optimization
- Adding site meta description
- Adding site meta tags
- Site optimization
On-Page Optimization Process
- Optimizing pages
- KW in the title, URL, subtitle, contents
- Links/Words in Links: Internal and External
- Optimizing posts
- KW in the title, URL, subtitle, contents
- Links/Words in Links: Internal and External
- Categories
- Tags
- Optimizing photos
- KW in the photo file name, ALT text, and description
REMINDERS
- Variations of the KW to avoid stuffing
- Go for the words you want to be ranked associated with your branding in the “words in the link”
Portfolios
Email Subject: FC – Portfolio 14
Send all portfolios to courses@fvaconsultancy.com.
Please submit the following:
- Optimize the ff., take a screenshot and attach to the email :
- Optimize 1 page
- Optimize 1 post
- Optimize 1 photo
Examples
Use the arrow on the navigation bar to view the other pages of the portfolio samples.
Galatians 6:9
“And let us not grow weary of doing good, for in due season we will reap, if we do not give up.”
Coaching Session 15 – SEO Off-Page Optimization (Backlinking)
Video Lesson
Lesson Notes
Time Stamps:
01:18 Backlinking Process
03:52 White hat Black hat SEO, and gray hat SEO
16:37 Off Page or Backlinking Techniques
In this lesson:
- The backlinking process
- White hat, black hat, and gray hat SEO
- Backlinking strategies
FC – PORTFOLIO 15
- 30 SEO backlinks/screenshots
WHAT IS SEO OFF-PAGE OPTIMIZATION?
What is Off-Page Optimization or Backlinking?
Off-Page Optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible.
“Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).
SEO Types
- White Hat SEO – Experts call the White Hat SEO as the most organic/natural way of the SEO process, which follows search engine rules and policies. Most of the techniques are done to please the users and not to please the search engines. The primary goal of these techniques would be to increase the user experience and website usability.
- Black Hat SEO – Black Hat SEO techniques are completely opposite to White Hat SEO techniques. Here, the process is of implementing the techniques to please only search engines without giving much thought about the users and relevance. The website might get penalized if we keep practicing such black hat techniques. This can be done through a completely automated process through bots, programs, tools, etc., without any human involvement.
- Gray Hat SEO – It is the combination of both White Hat SEO techniques and Black Hat SEO techniques. Most of the newbies in the digital marketing field are executing Gray HAt SEO techniques.
REMINDERS
Domain Authority (DA) – is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from 1 to 100, with higher scores corresponding to a greater ability to rank.
Page Rank (PR) / Page Authority (PA) – is a score that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from 1 to 100, with higher scores corresponding to a greater ability to rank.
SEO Backlinking Strategies
Off-Page or Backlinking Techniques
- Creating Shareable Content – Amazing content is always the KING in search engine optimization. Creating amazing and shareable content is a smart way to generate more and more natural backlinks to our website or blog. Research often and keep your content always fresh and updated.
- Influencer Outreach – If you have created any kind of content which is share-worthy, then don’t hesitate to reach out to influencers in your industry. Tell them to check your blog and ask for link backs from their blog. Make sure you get the links from completely relevant domains.
- Contribute as Guest Author – There are a number of good and quality blogs that are open for guest posts from various authors. Write an amazing research piece and reach them with the content for guest posts. Don’t focus on the quantity of links, but rather focus only on quality links. Also, don’t keep posting multiple times on the same guest blog site.
- Social Media Engagement – A major Off-page SEO technique is social media engagement. If you want to make your business, website, or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more backlinks.
- Examples :
- Instagram
- Examples :
- Social Bookmarking Sites – are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.
- Examples :
- Digg
- Slashdot
- Diigo
- Tumblr
- Examples :
- Forum Submission – Participate in search forums that are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions, and give your suggestions and advice. Make use of “Do-Follow” forums.
- Examples :
- Flickr
- Addthis
- Bbpress
- Careerbuilder
- Chronicle
- Examples :
- Blog Directory Submission – is constantly working to build quality backlinks. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.
- Examples :
- Industry directory
- Entire web directory
- ElecDir
- Site Promotion Directory
- A1 Web Directory
- Examples :
- Article Submission – Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low-quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.
- Examples :
- Hubpages
- Ezine Articles
- The Free Library
- Bright Hub
- Mag Portal
- Examples :
- Question and Answer – One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog, or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.
- Examples :
- Quora
- Yahoo Answers
- EHow
- Answerbag
- Blurt It
- Examples :
- Video Submission – If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags, and reference links. It is one of the more popular ways to get quality backlinks because all video submission websites have high PR.
- Examples :
- YouTube
- Vimeo
- Daily Motion
- Vine
- Metacafe
- Examples :
- Image Submission – Share your photos on popular image submission websites. Before submitting your images, place optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description, and tags.
- Examples :
- MediaFire
- Flickr
- Imgur
- Examples :
- Infographics Submission – Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites.
- Examples :
- Visually
- Infographics Archive
- Nerd Graph
- Examples :
- Document Sharing – Create attractive documents relating to your business or blog. The documents should have unique content and should be in either PDF or PPT formats. Submit these documents in the document sharing websites.
- Examples :
- Slide Share
- Issuu
- Scribd
- Box
- Examples :
- Press Release – submission refers to writing about new events, products, or services of the company and submitting it to PR sites. It is an off-page SEO strategy that helps popularize your events, products, or services on the web to improve the SEO of your site. SEO is the organic way to rank higher in search engines.
- Examples :
- PR News Wire
- PR Log
- Open PR
- Express Press Release
- Issue Wire
- Examples :
- Website Submission – is just another technique where we can create subdomains in a high domain authority website. For example medium.com, tumbler, blogger, WordPress etc. Listing your website on online directories goes a long way in helping improve your presence on the web.
- Sites for Website Submission can be found here.
Portfolios
Email Subject: FC – Portfolio 15
Send all portfolios to courses@fvaconsultancy.com.
Please submit the following:
- 30 SEO backlinks/screenshots
Examples
Use the arrow on the navigation bar to view the other pages of the portfolio samples.
Portfolio 15
Psalm 128:2
“You shall eat the fruit of the labor of your hands; You shall be blessed, and it shall be well with you.”
Week 4 – Growth Strategies
Lead Generation
Video Lesson
Lesson Notes
Time Stamps:
01:12 What is Lead Generation and how it works
0:59 How is Lead Generation Done
In this lesson:
CS16 – LESSON : LEAD GENERATION
- What is Lead Generation and how it works
- How is Lead Generation done
FC – PORTFOLIO 16
- Create a Lead Generation Plan (7 steps)
- Contact 5 connections in your social media sites and send a lead gen welcome / connection message
WHAT IS LEAD GENERATION?
Lead generation is the process of attracting leads (your potential customers) into a contact management or marketing software system with the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into a paying customer.
Why is Lead Generation important?
The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
The Buying Process
- Lead
- Prospect
- Customer
Client Prospecting
- Lead – a lead is an individual or organization with an interest in what you are selling. The interest is expressed by sharing contact information, like an email ID, a phone number, or even a social media handle.
- Prospect – the possibility or likelihood of some future event occurring. A person regarded as likely to succeed or as a potential customer, client, etc.
- Customer – a person or organization that buys goods or services from a store or business
Lead Generation Process
- Planning
- Creating
- Distribute
- Capture
- Analyze
- Cultivate
- Convert
How is a Lead Generation done?
Note: This is a guide. Please create your own personalized copy from this guide
Portfolio
Email Subject: FC – Portfolio 16
Send all portfolios to courses@fvaconsultancy.com.
Please submit the following:
- Create a Lead Generation Plan (7 steps)
- Contact 5 connections in your social media sites and send a lead gen welcome / connection message
Examples
Use the arrow on the navigation bar to view the other pages of the portfolio samples.
Portfolio 16
Proverbs 13:4
A sluggard’s appetite is never filled, but the desires of the diligent are fully satisfied.
Basic Facebook Ads
Video Lesson
Lesson Notes
Time Stamps:
01:20 Facebook Ads Basic
02:48 Business Manager VS. Facebook Ads
05:09 Facebook Ads Objectives
12:35 Facebook Ads Structure
50:29 Creating a Facebook Ads Campaign
In this lesson:
- Facebook Ads Basics
- Business Manager VS. Facebook Ads
- Facebook Ads Objectives
- Facebook Ads Structure
- Creating a Facebook Ads Campaign
FC – PORTFOLIO 17
- Facebook Ads Campaign Draft in Facebook Page
WHAT IS AN ADVERTISING CAMPAIGN?
What is an Ad?
An advertising campaign is a specifically designed strategy that is carried out across different mediums in order to both achieve results and to increase brand awareness, sales, and communication within a specific market.
Business Manager VS. Facebook Ads
Business Manager
The purpose of Facebook Business Manager is to help you “manage ad accounts, Facebook pages and the people who work on them – all in one place.”
Business Manager is more or less the hub for accessing all of your Facebook marketing needs, including ad accounts, catalogs, pixels, and business pages.
Ads Manager
If you want to take your Facebook marketing up a notch – and, as a result, increase brand awareness, improve foot traffic to your business, and increase leads and sales – you’ll need Ads Manager to make it happen.
Ads Manager is just one of the assets housed under the more general Facebook Business Manager platform. (You can run ads directly in Ads Manager without having a Business Manager, but we almost always recommend running them through Business Manager.)
Facebook Ads Objectives
- Awareness
- Brand Awareness
- Local Awareness
- Reach
- Consideration
- Traffic
- Engagement – sub categories : Post Engagement, Page Likes, Event Responses & Offer Claims
- App Installs
- Video Views
- Lead Generation
- Conversion
- Conversions
- Product Catalogue Sales
- Store Visits
14 Facebook Advertising Campaign Specific Objectives
- Local Awareness
- Brand Awareness
- Reach
- Traffic
- Engagement – Post Engagement
- Engagement – Page Likes
- Engagement – Event Responses
- Engagement – Offer Claims
- App Installs
- Video Views
- Lead Generation
- Conversions
- Product Catalogue Sales
- Store Visits
Facebook Ad Structure
Campaign
A campaign contains one or more ad sets and ads. You’ll choose one advertising objective for each of your campaigns.
Ad Set
Ad sets contains one or more ads. You’ll define your targeting, budgeting, schedule. Bidding and placement at the ad set level.
Ad
The creative you use makes up an ad.
Facebook Ads Process
Campaign
- Go to your Facebook Ads account
- Click “create”
- Special Ad Category verification
- (related to credit, employment, housing)
- Select “objective”
- Awareness
- Consideration
- Conversion
*Split Test
*Daily Budget
Ad Set
5. Decide on “Audience” (target market)
- Location
- Age
- Gender
- Detailed targeting
6. Placement (where it will be posted)
- Automatic
- Manual
7. Budget and Schedule
Ad
8. Ad Identity (page where the ad will be posted)
9. Creatives (content to be used in the ad)
10. Tracking
- Pixel
- Etc.
Notes and Advices
- Ads and Boost Posts
- Budget & Budget Threshold
- Demographic
- Photo VS. Video
- Placements
- Connection Type
- Audiences
- Payments
- Monitoring and Evaluation
Drafting a Facebook Ads Campaign
Portfolio
Email Subject: FC – Portfolio 17
Send all portfolios to courses@fvaconsultancy.com.
Please submit the following:
- Facebook Ads Campaign Draft in Facebook Page
Examples
Use the arrow on the navigation bar to view the other pages of the portfolio samples.
Portfolio 17
Deuteronomy 31:6
Be strong and of good courage,
Fear not, nor be afraid of them:
For the Lord your God,
He it is that does go with you;
He will not fail you nor forsake you.
YouTube Optimization
Video Lesson
Lesson Notes
Time Stamps:
13:18 Youtube Channel Optimization Set up
15:45 Youtube Video Optimization Steps and Techniques
In this lesson:
- YouTube Channel Optimization Setup
- YouTube Video Optimization Steps and Techniques
FC – PORTFOLIO 18
- Optimize an FVA YT video
WHAT IS YOUTUBE OPTIMIZATION AND WHY IS IT IMPORTANT?
What is YouTube Optimization?
It is the process of optimizing your YouTube channel and videos to leverage viewing rankings and potentials.
Why is it important?
- Video Marketing
- SEO
- Monetization
Why YouTube?
- Capture more attention
- Garner better integration with social media content
- Nurture a highly-engaged, loyal audience
- Take advantage of the inherent benefit from better search engine rankings.
Objectives
- Targeting your videos
- Understanding searcher intent, keyword research, and video creation.
- Optimizing your videos
- Creating a branded presence, optimizing titles, tags, and descriptions.
- Promoting your videos
- Getting real, engaged views on your videos, building links, and embeds to your videos.
Familiarizing Your YouTube Channel
- Under a Gmail account
- Upload and optimize videos
- Add playlists
- Build a community
- Go live
- People can subscribe
- Monetize
YouTube Channel Optimization Setup and Techniques
Setting Up
- Creating a YouTube account
- Profile (Google account)
- Cover photo
- Links and other info (Google account)
- Personalized URL
YouTube Video Optimization Steps
Phase 1 – Targeting
What videos to create?
- Research
- Keyword Suggests
- Related Keywords
- Questions
- Test and Voice searches
- Prepositions
- Google Trends
Phase 2 – Optimization
How to set up?
- Creating a YouTube Account
- Profile (Google Account)
- Cover Photo
- Links and other info (Google Account)
- Personalized URL
- Optimizing YouTube Videos
- Title
- Description
- Tags
- Thumbnails
- Playlists
- Effects
Phase 3 – Promotion
How to promote?
Posting in social media sites as contents
- Linking to your video in your email signature
- Embedding videos in blog posts
Tips and Techniques
- Engagement matters
- Measure performance
- Keep titles concise (between 60 and 70 characters) with the most important information up front.
- Save episode numbers and branding towards the end.
- Check that your titles don’t get cut off in suggested videos, search results, and mobile
- Use your targeted keyword in the video title
- Include internet modifier (e.g. best, compare, free, local [Irish, American, etc.], top, review, etc.)
- Keep descriptions at 300-350 words
- Use related KWs in your tags
- High-resolution thumbnails
Let’s optimize a YouTube channel and a video…
Portfolio
Email Subject: FC – Portfolio 18
Send all portfolios to courses@fvaconsultancy.com.
Please submit the following:
- Optimize an FVA YT video
Examples
Use the arrow on the navigation bar to view the other pages of the portfolio samples.
Proverbs 3:5-6
Trust in the Lord with all your heart and lean not on your own understanding,
In all your ways submit to him, and he will make your paths straight.
Basic Email Marketing
Video Lesson
Lesson Notes
Time Stamps:
01:09 Email Marketing Basics
10:40 Email Marketing Process
30:10 Drafting an Email Marketing Campaign
In this lesson:
- Email Marketing Basics
- Email Marketing Process
- Drafting an Email Marketing Campaign
FC – Portfolio 19:
- Open a free email marketing account
- Add audiences
- Draft a campaign
WHAT IS AN EMAIL MARKETING?
Email Marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.
Email Marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
Importance and Benefits
- Cost-effectiveness
- The possibility of reaching anyone in the world
- The effects are easily measured
- Easy to use
- Marketing potentials
Email Marketing Platforms
- Constant Contact
- SendinBlue
- Drip
- ConvertKit
- AWeber
- GetResponse
- Mailchimp
Objectives
- Inform
- Attract
- Engage
- Guide
- Nurture
- Convert
Main Part
- Audience – your mailing lists
- Campaign – your email
Process
- Establish your objectives
- Select an audience
- Select the type of campaigns you want to send
- Create your first campaign
- Sender info
- Content
i. Text
ii. Photo
iii. Social
iv. Video
v. Links
vi. Products - Preview/Test
- Sending/Scheduling
- Measure your results
Let’s check out the processes inside MailChimp…
Portfolio
Email Subject: FC – Portfolio 19
Send all portfolios to courses@fvaconsultancy.com.
Please submit the following:
- Open a free email marketing account
- Add audiences
- Draft a campaign
Examples
Use the arrow on the navigation bar to view the other pages of the portfolio samples.
Never be lazy, but work hard and serve the Lord enthusiastically.
Rejoice in our confident hope.
Be patient in trouble, and keep on praying.
Influencer Marketing
Video Lesson
Lesson Notes
In this lesson:
- What is Influencer Marketing and How does it work
- Planning, Templates, and Outreaches
- Evaluation and Growth
FC – PORTFOLIO 20:
- Draft an influencer marketing plan
- Create your own influencer marketing messaging template (at least 1)
- Reach out to at least 2 influencers in your niche for a possible partnership (optional)
What is Influencer Marketing?
Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.
Why Influencer Marketing?
- Boost brand awareness
- Network
- Low cost
- Tragetted
- Low risk
- Flexible
- High ROI
INFLUENCER MARKETING STEPS AND STRATEGIES
How to create an influencer marketing strategy?
- How to find influencers and what to pay them
- Research niche
- Research platform
- Research influencers and pay
- Influencer network, goals, branding, reach, and authority
- Set a budget and strategy
- Budget
- Milestone pay?
- Free?
- Commission?
- Strategy
- Landing page?
- Link?
- Monitoring and evaluation
- Budget
- Decide on goal and message
- Goal
- Brand awareness
- Sales
- Message
- Tone
- Narrative
- Goal
- Influencer outreach
- Prepare a message
- Reach out
- DM
- Information for business inquiries in their bio.
- Monitor/Evaluation
- Shares
- Mentions
- Sign ups
- Sales
Best Practices
- Your first message to an influencer should include why you picked them.
- Your first message to an influencer should include big picture strategy.
- Your first message should include your invitation link.
Guide
- Your name
- Your Brand’s name and its mission
- Why you are interested in partnering with this influencer
- Any key requirements for the partnership
Template
Use the arrow on the navigation bar to view the other pages of the portfolio samples.
Portfolio
Email Subject: FC – Portfolio 20
Send all portfolios to courses@fvaconsultancy.com.
Please submit the following:
- Draft an influencer marketing plan
- Create your own influencer marketing messaging template (at least 1)
- Reach out at least 2 influencers in your niche for a possible partnership (optional)
Psalm 121:2
“My help comes from the Lord, the maker of heaven and earth.”
Bonus Lessons – Freelancing Stability
Coaching Session 21 – Bonus: Affiliate Marketing
Video Lesson
Lesson Notes
In this lesson:
- Affiliate Marketing Basics
- Process
- Best Practices
Freelancing Activities:
- Freelancing Work
- Lead Generation Work
What is Affiliate Marketing?
Affiliate Marketing is the process by which an affiliate earns a commission for marketing another person's or company's products.
Forms of Affiliate Marketing
- Affiliate Marketing
- Resellers Program
Why Affiliate Marketing?
- A New Profitable Sales Channel
- Benefits a Variety of Products
- Cost-Effective
- Increase Competitive Advantage
- New Audiences Through Influencers
- Affiliate Marketers And Access To Their Channels
- Performance-Based Advertising
- Knowledge From Affiliates
- Analytics and Campaign Performance
- Easy To Start And Manage
Process:
- Decide on a product/service
- Is it feasible?
- Is it profitable?
- Create an online presence for the product/service.
- What is the main channel?
- Social Media
- Website
- E-commerce
- What is the main channel?
- Develop a nice for the product/service through a content marketing strategy.
- Photos and posts
- Social proofs
- Video Marketing
- Creating a landing page
- Google Form
- Webpage
- E-commerce platform
- Capture data
- Plan for an Affiliate system
- Agreement
- Commission
- Rewards
- Back-end process
- Software
- Sheet
- Launch
- Start slow/small
- Monitor, evaluate
- Grow as you go
Best Practices
- Start with a plan
- Have a compelling offer and commission rate
- Convert customers to affiliates
- Get affiliates to find you
- Be data driven
- Change up your commissions
- Pay on time
- Work with the influencers in your niche
- Nurture your affiliates
- Start an affiliate newsletter
- Hold 'office hours'
- Optimize for mobile
- Be wary of fraud
- Have clear terms & conditions
- Make it fun!
Portfolio
Instructions:
- No required portfolio
- If you want to submit something for checking and assistance please submit it to courses@fvaconsultancy.com using the email subject, 'FC – Portfolio 21'.
- At least personalized affiliate marketing templates.
Psalm 37:23-94
“A person's steps are made secure by the Lord when they delight in his way. Though they trip up, they won't be thrown down, because the Lord holds their hand.”
Coaching Session 22 – Bonus: Freelancing Effective Application Strategies
Video Lesson
Lesson Notes
In this lesson:
- Application Preparation Tips
- Applying in Upwork
- Applying in Online Jobs
- Freelancing Applications Best Practices
Application Preparation Tips
Where to find Clients
- Freelancing Platforms
- Facebook Groups
- Facebook Agencies
- Referrals
- Surge Marketplace
Application Preparation Tips
- Optimize your freelancing profile in the platform
- Overview
- Portfolio, work samples, feedback
- Experiences
- Training
- Education
- Project Catalog
- Optimize your online presence
- Socials
- Website
- Optimize your branding and application attachments
- Email Signature
- Resume, CV
- Portfolio (Video, Audio, Links, Files)
- Application Letter
- Packages and Rates
Applying in Upwork and Online Jobs PH
Applying in Upwork
- Go to Jobs
- Decide on the type of contact: Fixed, Hourly, Both?
- Decide on the niche
- Search
- Look for the fitting job
- Read the job description
- Personalize your resume, application, and portfolios
- Apply
- Write application
- Answer questions
- Attach resume and portfolios
About Upwork
Application
- Connects VS Paid
- Suspension
- Private Profile
- Rewards
- Pay
Hired
- Time-Tracking App
- Work Diary
- Payment
- Hourly: (Work week, Review week, Payment)
- Fixed: Milestone
After Contract
- Reviews
Applying in Online Jobs PH
- Go to Job Board
- Decide on the niche
- Search
- Decide on the type of contact: Freelance, Part Time, Full Time, All?
- Look for the fitting job
- Read the job description
- Personalize your resume, application, and portfolios
- Apply
- Write Application
- Add link of your portfolio
About Online Jobs
Application
- 10 applications daily
- ID proof
- Applications go to Messages
- Hired within the platform
Hired
- Time-Tracking App
- Work Diary
- Payment
- Bi-monthly
- Monthly
After Contract
- Reviews
Application Best Practices
- Invest in online tools
- Invest in offline tools
- Always check red flags
- Maintain a positive attitude
- Diversify your portfolio
- Be willing to start small
- Be accessible
- Network
- Ask for recommendation, feedback
- Be a forward thinker
Portfolio
Instructions:
- No required portfolio
- If you want to submit something for checking and assistance please submit it to courses@fvaconsultancy.com using the email subject. “FC – Portfolio 22”
- 1 application in Upwork
- 1 application in Online Jobs/LinkedIn
Romans 12:2
“Don't be conformed to the patterns of this world, but be transformed by the renewing of your minds so that you can figure out what God's will is-what is good and pleasing and mature.”
Coaching Session 23 – Bonus: Building Your Freelancing Career
Video Lesson
Lesson Notes
In this lesson:
- Building your Freelancing Brand
- Freelancer-Entrepreneur
- Building your freelancing brand
Why you need to be a Freelancer-Entrepreneur
“Build your own dreams, or someone else will hire you to build theirs.” – Farrah Gray
Freelancers
- Employee mindset
- Will work for people
- Will be paid the lowest hourly rate
- Can be paid with the same rate for years
- Limited opportunities
Freelancer-Entrepreneur
- Business owner or Entrepreneur mindset
- Will work for own brand or business
- Will be paid the highest possible hourly rate
- The more portfolios and experience, the more you can have higher hourly rates
- Unlimited opportunities
Phases
- PHASE 1 – Building Your Freelancing Brand
- PHASE 2 – Building Your Freelancing Empire
Building your Freelancing Brand
- Learning the Skills
- Course completion:
- Live sessions
- Recorder sessions
- Portfolios
- Apprenticeship
- Local
- International
- Surge
- Trial
- Live
- Course completion:
- Building your Online Portfolio
- Gathering all our course outputs
- Screenshots
- Files
- Links
- Certificate
- Experiences
- Feedback
- Add all to your Drive
- Have one album in your Facebook page
- Upload to your freelancing platforms: Upwork, Hubstaff Talent
- Feature in your freelancing website– Keep updating when there are new information
- Gathering all our course outputs
- Applications
- Pre application
- Most updated resume
- Most updated proposal
- Most updated portfolio
- During Application
- Look for jobs that will best suit your lifestyle
- Fixed
- Hourly
- Read the job description
- Check legitimacy
- Personalize
- Proof
- Look for jobs that will best suit your lifestyle
- Post Application
- Send action points
- Follow up
- Pre application
- Build Online Presence
- Consistency in your social media posts and updates
- Tips
- New clients, feedbacks, certificate, title, job, freelancing-related posts
- Freelancing life, perks, work-life balance
- Consistency in your website posts and updates
- Blog
- Portfolios
- New skills, certs, etc.
- Be clear on who you are
- Freelancing posts only
- Consistency in your social media posts and updates
- Keep Growing
- Podcasts
- Feeds
- Email list
- Courses
- Be your own boss
Quote: “Income seldom exceeds personal development.” – Jim Rohn
Building your Freelancing Brand
- Skill
- Portfolio
- Application
- Online Presence
- Continuous Growth
Portfolio
Instructions:
- No required portfolio
- If you want to submit something for checking and assistance please submit it to courses@fvaconsultancy.com using the email subject, “FC – Portfolio 23”.
- Portfolio [Drive and/or website]
- 6-month plan freelancing branding plan [steps 1-5]
Numbers 6:22-26
“The LORD bless you and keep you; the LORD make His face shine on you and be gracious to you; the LORD turn His face toward you and give you peace.”
Coaching Session 24 – Bonus: Creating your Freelancing Agency
Video Lesson
Lesson Notes
In this lesson:
- Building your Freelancing Empire
- Building your Freelancing Agency
Phases
- Phase 1 – Building your Freelancing Brand
- Phase 2 – Building your Freelancing Empire
Building your Freelancing Empire
- Partnerships and an Online Community
- Natural Market
- Local Clients
- International Clients
- Social Media
- Website
- Entrepreneurship Setup
- Offline
- DTI
- BIR
- City Registration
- Online
- Online Agency
- Upwork
- Your Own
- Paid domain
- Services
- Rates
- Brochures
- Packages
- Strategy
- Online Agency
- Both
- Offline
- Marketing Yourself
- Lead Generation
- Social Media Sites
- Website
- Email Marketing
- Video Marketing
- Growing and Earning Big
- Get at least 2 clients
- Have goals
- 1-5 months – P20,000/month
- 4-6 months – P50,000/month
- 6-12 months – P80,000 – P100,000/month
- Have help, delegate, build a team
- Get at least 2 computers/laptop
- Invest in a faster internet speed
- We should be willing to invest on apps, sites, learning, mentor
Let's check an example on your Freelancer-Entrepreneur Plan…
Building your Freelancing Empire
- Partnerships
- Entrepreneurships
- Marketing
- Growing
- Stability and Security
Building Your Freelancing Agency
Checklist
- Business Branding
- Business Model Canva
- Contracts
- Registrations
- Staffing
- SIPOC
Process
- Business Branding
- Email, Website, Socials
- Business Model Canva
- Contracts
- Independent Contractor
- Clients
- Registrations
- Sole Proprietorship
- Partnership
- Corporation
- Staffing
- SIPOC
Portfolio
Instructions:
- No required portfolio
- If you want to submit something for checking and assistance please submit it to courses@fvaconsultancy.com using the email subject: “FC – Portfolio 24”.
- Business Model Canva for your business and/or
- SIPOC Diagram for your business
Ezra 10:4
“Get up, for it is your duty to deal with this matter; we will support you. Be strong and act.”
Coaching Session 25 – Bonus: Freelancing Stability and Security Tips
Video Lesson
Lesson Notes
In this lesson:
- Benefits and Insurance
- Other Streams of Income
Freelancing Security and Stability
- Update and start paying basic benefits
- Health Insurance
- Social Security
- Housing
- Pay tax
- As a self-employed
- As a business
Benefits:- Loans
- Credits
- Purchasing
- Build savings
- 30-30-30-10
- 30% For Housing
- 30% For Necessities
- 30% Financial Buckets
- savings, investments, debt repayments, and any financial goals.
- 10% For Fun
- 30-30-30-10
- Get insurance
- Life Insurance
- Health Insurance
- Education Insurance
- Get an HMO
- Medical
- Dental
Other Streams of Income
- Earned Income – This is your day job and most people's primary source of income, this one's easy to understand and most people primary source of income. You trade your time for money.
- Business Income – You own a business. You either make and sell something, or you provide a service.
- Interest Income – This is the income you make from lending your money out. This might mean a CD, P2P lending, real estate crowdfunding, funding fix-and-slip debt deals, or simple money in a savings account.
- Dividend Income – This is money that's distributed as a result of owning shares of a company.
- Rental Income – You own something and you rent it out. Probably the most common is owning a rental property, such as a multifamily apartment building (renting apartments in exchange for monthly payments).
- Capital Gains – This is money earned when you sell an investment, like stocks.
- Royalties/Licensing – You create a product, idea, or process, and you let someone use it. They pay you a small fee every time they do.
Portfolio
Instructions
- No required portfolio
- If you want to submit something for checking and assistance please submit it to courses@fvaconsultancy.com using the email subject, “FC – Portfolio 25”
- Outline your stability and sustainability plan you desire to achieve in 6-12 months.
2 Timothy 1:7
“God didn't give us a spirit that is timid but one that is powerful, loving, and self-controlled.”
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Any use of any content in any purpose without a signed approval from FVA can be held legally liable. Thank you.
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